It's Real Now
Transamerica needed to jump-start a dialogue between ordinary consumers and the agents who sell Transamerica’s financial products. So we gave them...
Dentyne Ice needed an injection of fun. Before they worked with us, they'd run stale ads they thought were sexy. We kept Dentyne Ice's "frosty breath" brand equity,...
Lucky Guy tv + web ending
Our TV spot ended with a cliffhanger—and drove viewers to Dentyne.com to decide what happens next. We featured three alternate endings on the site. The spot...
Transamerica brand relaunch
Transamerica hadn't run ads for over a decade. I wrote their brand relaunch. We began with the idea that Transamerica is a company of Tomorrow Makers, imagining...
For Us All
After a weary decade of war, the public—especially parents, teachers and coaches of prospective Marines—needed to appreciate once more why Marines stand...
Marine Corps moms and dads have a fantastic culture of support and patriotism. But we needed them to come together on a Marines property. Our site won a...
What is life insurance?
We animated a couple of lively lessons in life insurance for TransamericaDirect.com
The Bill Sharp Award
A little pro bono I really enjoyed. Bill Sharp is an African American advertising pioneer. This award, given to ad students of diverse backgrounds, honors Bill...
Our team shot this spot on the streets of L.A. at the crack of dawn.
The answer lies in a Uni-ball
Uni-ball needed to show hardworking twentysomethings that this—and not a clone of the boss's Mont Blanc—is their pen.