It's Real Now
Transamerica had to jump-start a dialogue between ordinary consumers and the agents who sell Transamerica’s financial products. So we gave them something...
Dentyne Ice needed an injection of fun. We kept Dentyne Ice's "frosty breath" brand equity, but made it more playful.
Pitching the NCAA was exhilarating. Our team went from a round of 50, to a round of 10, to the final 2. Did the NCAA pick the other agency because of the work?...
Lucky Guy tv + web ending
Our TV spot ended with a cliffhanger—and drove viewers to Dentyne.com to decide what happens next. We featured three alternate endings on the site. The spot...
Good Tastes Better
I wrote and co-created this brand experience, package redesign and new tagline for Land of a Thousand Hills Coffee.
AmericansElect.org wanted to give the presidential primary back to the American people via online nominations. But it was too complicated for a lot of folks...
Transamerica brand relaunch
Transamerica hadn't run ads for over ten years. I wrote their brand relaunch. We began with the idea that Transamerica is a company of Tomorrow Makers, imagining...
For Us All
After a long war, the public needed to appreciate once more why Marines do what they do. Especially parents, teachers and coaches of prospective Marines. I...
Marine Corps moms and dads have a fantastic culture of support and patriotism. But we needed them to come together on a Marines property. Our site won a...
What is life insurance?
We gave Transamerica's DTC division its own voice, look and feel as we animated a couple of lively lessons in life insurance for TransamericaDirect.com
Our team shot this spot on the streets of L.A. at the crack of dawn.
The answer lies in a Uni-ball
Uni-ball had to show hardworking twentysomethings that this—and not a clone of the boss's Mont Blanc—is their pen.